5/6/2023 0 Comments Shipit bricksYes, $113k is a nice chunk of change indeed… on an objective level. No, this is not a weird sort of reverse humblebrag. We are still recovering from the year we spent producing the new 30x500 Academy. We could have done all kinds of super smart things.īut we’ve got a lot of life and biz balls in the air at once and, frankly, we just didn’t have the energy. Everybody knows that’s where the money is. We could have launched with upgrade options (OMG PACKAGES!!). We could have workshopped the content together and edited it and maybe even split-tested it. So we fudged our dates with nary a qualm. (And we definitely could have avoided accidentally sending one of the launch emails at 1am.) But - you guessed it! - we didn’t, because among other things, I got sicker and sicker and ended up in the ER due to dehydration, and Alex ended up surprise moving (because his new house was suddenly and finally!! finished). We could have stuck to a strict publishing schedule. We felt like playing Easy Mode by selling to the most motivated. We could have aimed higher, launched to our entire list (>16,000) instead of just the wait list (<1,100). We chose to spend an hour up front, outlining, then maybe 20-25 man hours putting all the launch content together. We could have worked an extra couple weeks and designed a super polished launch. We’re not stressing out about our smarts, our abilities, our product, or our audience, because we know a secret: It’s good enough. The preceeding 3 paragraphs of histrionics were faked entirely for your benefit. This is a question I am absolutely not asking myself, by the way. Some of them even blog about it in excruciating(ly useful) detail! I’ve tweeted their post-mortems! And that’s for each of the two launches, not both combined.Īnd some of our friends are doing double, triple, quadruple (or more) than that on their launches. I mean, gosh darn it, the last two launches of the 30x500 Academy as an unfinished work in progress sold three times the seats and $60k+ more revenue (despite the lower “beta” price). Graph includes $1,039 in book sales which aren’t part of the launch It spanned just over two weeks and welcomed 63 brand spanking new students (and 1 upgrading alum) to the new 30x500 Academy. Alex and I just wrapped up our first launch of 2016.
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